Friday, 11 June 2004
JupiterResearch Report DVD Recorders - Lack of Consumer Understanding Will Lead to Continued Slow Adoption
 June 8, 2004 JupiterResearch, a division of Jupitermedia Corporation, today announced that, according to its recently released report, "DVD Recorders: Assuming the Functionality of the VCR," consumers do not fully understand the benefits of the standalone DVD recorder and this will lead to continued slow sales.
Based on a JupiterResearch consumer survey, 6% of online consumers currently own a standalone DVD recorder with 7% planning to buy a DVD recorder over the next year. Despite low consumer interest, new standalone DVD recording devices are coming to market at a rapid pace. Device manufacturers stand to lose market opportunities if consumer awareness of the benefits of DVD recorders is not addressed.
"Consumers don't see the value in DVD recorders relative to the features they deliver over analog devices like VCRs, such as a built-in hard drive. If device manufacturers don't begin to educate the mainstream market, we will see adoption rates continue to be slow," said Michael Gartenberg, Vice President and Research Director, JupiterResearch.
"Consumers indicate that they want only the similar functionality they have in a VCR: to record straight to disc and to re-record on that disc, leading to lack of interest in DVD burners with their more sophisticated and less understood features and higher prices," continued Gartenberg.
The complete findings of this report are immediately available to JupiterResearch clients online. For more information on the report or JupiterResearch's Personal Technology research service, please contact Kieran Kelly, Vice President of Global Sales and Client Service at 1-800-481-1212 or researchsales@jupitermedia.com.
About Jupitermedia Corporation
Jupitermedia Corporation (Nasdaq:JUPM), (www.jupitermedia.com) headquartered in Darien, CT, is a leading global provider of original information, images, research and events for information technology, business and creative professionals. JupiterWeb, the online division of Jupitermedia, operates four distinct online networks: internet.com and EarthWeb.com for IT and business professionals; DevX.com for developers; and ClickZ.com for interactive marketers. JupiterWeb properties include more than 150 Web sites and over 150 e-mail newsletters that are viewed by over 20 million users and generate over 300 million page views monthly. Jupitermedia also includes: JupiterImages, one of the leading images companies in the world with over 3.5 million images online serving creative professionals with products like Comstock Images, Photos.com and ClipArt.com; JupiterResearch, a leading international research advisory organization specializing in business and technology market research in 18 business areas and 14 vertical markets; and JupiterEvents, which produces offline conferences and trade shows focused on IT and business-specific topics, including Wi-Fi Planet, Search Engine Strategies and Internet Planet.
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All current JupiterResearch press releases can be found online at http://www.jupitermedia.com/corporate/press.html.
All current Jupitermedia Corporation press releases can be found on the World Wide Web at http://www.jupitermedia.com/corporate/press.html. |
